Inside Track
Media’s Liberal Bias May Backfire in Elections
Just three days after Pew Research reported on September 11 that nearly two-thirds of Americans think the news stories they read, hear, and watch are biased, along came Gallup on September 14 with a similar conclusion.
Pew found that 63 percent of its respondents doubted the veracity and neutrality of the stories they get from the mainstream media, a full 10-percent decline just since 2007. Pew also reported that the mainstream media finds itself in increasing financial difficulty owing not only to increasing distrust by its readers but competition from Internet-based sources.
For instance, newspaper advertising dropped by 29 percent during just the first six months of 2016, while ad revenue on broadcast stations declined by 12 percent in the same period. Radio advertising also took a hit, falling by 23 percent from January through July.
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