Inside Track
Orthodontist Offered Free Gun With Alignment
The News & Observer out of Raleigh, North Carolina, reported on November 9 about Dr. Jason Gladwell, a local orthodontist who collaborated with Kurt Lieberman, owner of the Youngsville Gun Club & Range, to offer a free Glock 19 handgun (or a Silver membership to the club) with the purchase of an Invisalign treatment program.
The offer, “Grins & Glocks,” consisted of Gladwell’s office issuing a coupon for the recipient to take to the gun club in order to receive his free Glock. It was intended only for members of the club, but found its way onto social media and received national attention — not all of it good.
Align Technology, the company that provides the invisible alignment products, distanced itself from the promotion. “All of our doctor customers are independent practices and Align was not involved in the development or approval of the promotion or the advertisement,” they said.
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